Multichoice partners with Nigeria Rugby League on MEA Championship
The Nigerian Rugby League Association (NRLA) has announced a partnership with Multichoice as its media partner for the MEA Rugby League, which holds in Lagos next month. The deal means that Multichoice, through its DSTV channels, will broadcast matches of the league to Nigerians.
Speaking in Lagos on the new deal, the Chief Customer Officer of Multichoice Nigeria, Martin Mabutho said, “this new and exciting partnership with the NRLA to bring the sport of Rugby League to Nigeria is precisely what DSTV/Multichoice has been doing for years on the African continent.
“We are excited for the Championships in October and happy to be part of a successful Professional Rugby League start-up in Nigeria.”
Also reacting to the development, NRLA Commercial Director, Mr. Chiekezi Dozie said, “It is an honour and a privilege to be linked with a pan-African brand like Supersports in our first year of hosting these MEA Championships.
“We are hopeful that a brand association of this caliber can only spur us on to bigger and brighter accomplishments.”
The Middle East-Africa Rugby League will officially begin next month. The competition, the second MEA Championship, will be held at the Teslim Balogun Stadium in Lagos.
The tournament, which will see Nigeria face Ghana on the first day, is an opportunity for investors to invest in Africa’s most populous nation.
NRLA Vice Chairman/General Manager, Mr. Ade Adebisi, explained that the league provides opportunities for investors to come into the sport of Rugby League in Nigeria, adding, “plans are in top gear to expand from being concentrated in Lagos, Kano and Jos only, as very soon the League will be played across other parts of Nigeria, the southwest, the eastern and the northern parts of the country.”
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