NPFL, Enyimba, Rangers, others get sponsorship boost
As part of efforts to grow the local league and boost the country’s clubs, premium lager, Hero, has entered a partnership agreement with the Nigerian Professional Football League (NPFL) and some South East-based football clubs
The clubs, Enyimba of Aba, Heartland of Owerri, Enugu Rangers, FC Ifeanyi Uba and Abia Warriors are now officially sponsored by the brand.
This partnership is coming at a time when many clubs are struggling to stay afloat as a result of poor funding.
Speaking to at a press conference to announce the partnership, Marketing Director, International Breweries Plc, Tolulope Adedeji, explained that as a culturally inclined brand that always has the welfare of the people at the heart of its campaigns and initiatives, the firm wants to elevate the status of the game in Nigeria.
“Football is a game that brings people together no matter who they are or where they are located. In a football game, people celebrate as one and they share the win or loss of their team as one, and in this sense, Hero is much like the game of football because it unites people.
“Now that we’re stepping up to promote domestic football, we should expect a lot more development in this area. Our ambition is to see our domestic players get more visibility, career development and love of our people.”
Marketing Manager, Hero, Margaret Igabali, added, “These clubs bring joy to many Nigerians across the country and should be supported just the way foreign brands support foreign clubs. Football teams go beyond the game, they are traditions and we are happy to be the official sponsors of these great football traditions.”
The sponsorship deal between the brand and the South Eastern football clubs will directly benefit the clubs, the NPFL, the players, and indirectly benefit the fans, the club’s communities, as their clubs can now focus on winning the league for them, she added.