Ultimate Football Challenge berths in Lagos

A radio game show that has held the entire South-Eastern Nigeria spellbound since its debut early this year is set to start airing in Lagos from tomorrow. Rated as one of the most exciting game shows on radio, the Ultimate Football Challenge is designed to provide football fans with a unique dimension to enjoy the sport and get rewarded for it.

According to the Chief Executive Officer of BrandXpose,. Austen Umeania, the Ultimate Football Challenge has amassed a huge followership since it commenced in Enugu and it is time to expand that fan base to the biggest playing field in Nigeria, which is Lagos.

“The programme’s content is unique and exciting, and the reward is very valuable. In each episode, more than 50 people call-in to participate. The excitement is electric and the platform is a great communication medium for brands that are geared towards the youth segment,” he said.

The Ultimate Football Challenge is a live game show where listeners call-in, test their knowledge on different questions about the game of football and get rewarded with mobile phones and other exciting prizes based on their performance.

The programme has two segments, the Ultimate Football Challenge Countdown, where callers are given 90 seconds to answer as much questions as they can on different football subjects, and the Ultimate Football Challenge Fan Zone, where callers answer questions that are specific to the football club that they support. At the end of the show, the caller with the highest number of correct questions answered in each segment automatically wins a mobile phone.