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Stop killing your business

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Pastor David Adeoye

This is a competitive age in the history of business. Due to increase in the level of competition, there is so much focus on cutting cost, in an effort to heighten profit. While many companies are trying to cut cost, they are tempted to cut corners with their products and services.

Some reduce the quality or quantity of their products, while the descriptions of their products remain unaltered. This definitely will increase their profit per product so to say, but over a period of time, their sales will drop. Every businessman/woman must avoid whatever is capable of driving away their customers, because without customers, no one can survive in business.

Anyone that wants to make an irresistible impact in the market place must have his/her customers’ best interests at heart. You can easily get trapped in the cobweb of these deceptive practices, if you are profit- driven, instead of being people – driven.

“Let each of you look out not only for your own interests, but also for the interest of others.” (Phil.2: 4) Cutting corners with your products and services can “kill” your business or retard its growth.

“That no one should take advantage of and defraud his brother in this matter, because the Lord is the avenger of all such…” (IIThess.4: 6). No one can escape the negative consequences of what the Bible calls “wicked scale,” which can be any practice that amounts to cheating or defrauding your clients.

“Shall I count pure those with the wicked scale, and with the bag of deceitful weights? For her rich men are full of violence, her inhabitants have spoken lies, and their tongue is deceitful in their mouth… You shall eat, but not be satisfied; hunger shall be in your midst. You may carry some away, but shall not save them; and what you do rescue I will give over to the sword.” (Micah 6: 10, 14)

Among market women, “wicked scale” connotes how they alter their weighing machines and sell for instance 1kg as 2kg. Also wicked scale in our filling stations can be traced to how most of their fuel pumps have been adjusted to cut corners with their products. The consequences of wicked scale outweigh its “reward.” It is time you let your product be doubt-free. If your customers are in doubt of the quality or quantity of your product, they may not hang around you for too long.

Sometimes, when people have competitive advantage in the market place, they are tempted to cut corners. They believe they have been able to gain the acceptance they wanted in the market place, and that their customers can’t go elsewhere. This is not true, because your competitors have not gone to sleep. Your competitors are looking for loopholes to “fight” back at you. Also,

“God cannot be mocked, whatsoever a man sows, that he shall reap.” (Gal.6:7). It is better to under-promise and over-deliver than to over–promise and under-deliver. When you keep firm commitments, you’ll be seen as reliable and responsible. Only reliable people are valuable in the market place.

“Dishonest scales are an abomination to the Lord, but a just weight is His delight.” (Prov. 11:1) “Diverse weights are an abomination to the Lord, and dishonest scales are not good.” (Prov.20:23)

God is not happy with deception and if you want to get Him on board, you better follow His divine instructions. Any business that is run in deception might end up being ruined.

“A faithful man will abound with blessings, but he who hastens to be rich will not go unpunished.” (Pr.28: 20) So many blessings await honesty, and this is why honesty is still the best policy. “Righteousness exalts a nation, but sin is a reproach to any people. (Prov 14: 34)

I want you to position your business with your customers’ best interests at heart. You read such phrases as “Maltina cares,” “The car that cares,” etc.; that’s because everybody now knows that customers are looking for where their best interest is taken into cognisance. Be out to satisfy your customers/clients, and you’ll soon discover that honesty and customer satisfaction is the key to ever-increasing patronage in business. Satisfied customers bring more customers, while cheated customers might never return.

Royalty Christian Centre; Wisdom Arena, 1, Williams Estate, Opposite Vetland Grammar School, Agege, Lagos.
07082083554. Email: info@davidadeoye.org


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BusinessDavid Adeoye

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