Obi Cubana explains to Tobi Adegboyega on why he chose to build a family brand
Forty-six year old businessman, entertainer and CEO, Cubana group has said that he is poised on ensuring that he builds a sustainable brand that will stand the test of time and outlive him. He stressed that being a living example of what success stands for; he has surrounded himself with likeminded young people.
He made this known during a conversation with a pastor at SPAC, Tobi Adegboyega while visiting his office in London.
According to Obi Cubana, “I am a living example of what success is, I built this brand surrounded by young people including classmates, acquaintances and friends from childhood. It’s not like we don’t have issues once in a while but at the end of the day, we click glasses and then make up because the most important thing is that growth, we are focused on surviving and making a name for ourselves.”
At a time when people are solely focused on ensuring they chase and make all the wealth for themselves, Obi Cubana said, “there is an adage where I come from which implies that one tree can never make a forest, so if you are super rich among the poor, then you are a poor man because everyone will drag and pluck your leaves until you are naked. So the most important thing is for you to create avenues for everyone around you to prosper. You can’t achieve it all, but you can at least try.”
On what stands the brand out, he noted that from inception, it belief has been hinged on integrity, hard work and focus. “I wasn’t looking form a business I will do for a few years, pick the money and go, we are trying to create brands that will outlive us that our children will take over from.
“The older generation does not believe in building brands that outlive them, so once they die, the business dies and their children are not even interested. Right now, we are building the Cubana brand to involve every member of the team, not just our children; Cubana can run without me that is why I can be here.”
It will be recalled that in July this year, Obi Cubana buried his mum in a lavish ceremony well attended by top dignitaries and high profile celebrities in the country, which put his hometown, Oba in Anambra state on the radar.
For the philanthropist, who says he has always been a busy man, “since I buried my mum things escalated from zero to 100 in few seconds, so while I find time to focus to my business, I also find time to attend to other people who want to see me either for business, socializing, motivational talks and more.”