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Role of Naijatastic in music industry in an age of digital distribution

By Guardian Nigeria
06 August 2022   |   2:36 am
Outside of making music, artists need to understand that they have a lot of other skills to learn to succeed in the music industry. Digital distribution is the process of releasing your music

Outside of making music, artists need to understand that they have a lot of other skills to learn to succeed in the music industry.

Digital distribution is the process of releasing your music to various digital streaming platforms (DSPs) and services. With the thousands of music distributors available worldwide, with varying features and products, it can be very confusing for an artist to choose which service to get his music into streaming platforms.

You might be wondering, why do I need a music distributor at all? This is simply because you cannot upload your music directly to DSPs because they don’t want to deal with the extra support needed, for cases such as missing metadata, and wrong image specifications, among others, which will slow down the efficiency of the system.

Also, a music distributor will upload your music to over 100 platforms on the same date and time which makes the process very streamlined. If you do this yourself, it could result in a large amount of time spent manually uploading files, artwork, and metadata, and this takes away from the time you could have used in making music and being creative.

There are many music distribution companies in Nigeria alone and it can be confusing to decide on which one to use. When considering options, it is important to look at cost of music distribution, fee, royalties, commission, services, and level of support.

After careful consideration and analysis, among all the distributors, choose a music distributor outlet like Naijatastic Distribution, an indigenous company focused on African and Nigerian independent artists to distribute your music on all the big DSPs out there (e.g. Spotify, Apple Music, Deezer, Boomplay, Tidal, YouTube,) for monetisation is a right choice because of low fees, high royalty percentage, fast dedicated support, and extra promotional tools like playlisting.

Many artists stick with Naijatastic long-term, which shows the level of transparency and dedicated support provided.

Furthermore, there is a presence of real-time streaming analytics in your Naijatastic distribution dashboard which can inform your decisions and next steps as an artist.