Labubu’s global rise a marketing lesson for Nigerian brands — Dosumu
Remilekun Dosumu, a Marketing Communication Specialist, Media Investment Strategist, and ForbesBLK member, has spotlighted the global success of Labubu, a quirky, sharp-toothed plush toy from Pop Mart, as a powerful case study for Nigerian brands looking to build emotional resonance,
Andrew Ifeanyi
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