For SMEs and start-ups to thrive in the competitive world of business, they need to progressively innovate to ensure that goods and services reach untapped customer needs.

For Nigeria and other African countries to be resilient, innovative and achieve inclusive administration, their governments must embrace digitisation.

First Bank of Nigeria Limited, and Microsoft 4Afrika, will on Friday, host a free-to-attend event for small and medium enterprises (SMEs) in Nigeria, designed to promote technology adoption and skills development.