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Zloadr’s P2P platform leverages on influencers reach


Gold plated souvenir Bitcoin coins are arranged for a photograph in London on November 20, 2017.<br />Bitcoin, a type of cryptocurrency, uses peer-to-peer technology to operate with no central authority or banks. Bitcoin’s recent rise and booming investor interest is forcing the regulatory and stock market authorities to formulate an official position on bitcoin and other virtual currencies, which are controversial not only because of their speculative nature, but are also seen as vehicles for illegal activities. / AFP PHOTO / Justin TALLIS

When Satoshi Nakamoto launched Bitcoin about 10 years ago, it faced a barrage of negative press and skepticism. Some thought of it as a bubble with an extremely limited lifespan.

The skepticism was further accentuated by its perceived geeky, mysterious origin and the absence of central regulation authorities. But there were those who saw the positives.

With millions of people around the world unbanked and financially excluded, especially women, cryptocurrency was seen as one of the ways of bridging the gap between the banked and the unbanked.


In places like Nigeria and most African countries, cash is still the main mode of financial transactions and a large percentage of the population still remained unbanked. The huge number of those unbanked has impacts on the economy.

A financially inclusive environment helps people “invest in their families’ prosperity and help drive broad economic growth,” said Melinda Gates

Part of the rudiments for building a viable economy is to encourage a payment system that is secure, affordable and accessible.

But there was a dearth of information on cryptocurrency as a financial tool to help achieve this.

Enter Sam Enrico Williams’s Zloadr in 2016.

When Zloadr launched for business in 2016, it wanted to fill a gap in the world of digital currency: to provide a platform that offers seamless peer-to-peer cryptocurrency transactions and offer to clients information “related to legal structures of crypto assets, longevity of assets, and performance of crypto assets.”

The latter focus is even more important in a world where cryptocurrency is deemed an esoteric phenomenon. But Williams was upbeat that his platform had the technology to change the thinking about cryptos.

“Zloadr has the technology to revolutionize targeted advertising and continues to build an ongoing list of loyal influencers (5k) categorised by industry, who in return will receive tokens for sharing content produced on the platform, which is then shared to millions of fans and followers across social media networks,” he said.

With that in mind, at launch, Zloadr pioneered a viral digital news publishing platform on the blockchain that distributes content and grows income for content creators around the world.

The platform is powered by thousands of influencers who are compensated in tokens for sharing content published on the platform. By using an innovative token system to offer benefits to advertisers, Zloadr not only boosts the exposure users get when advertising on the platform, in return this creates a strong demand for ZDR tokens on exchanges strongly benefiting investors.

The popularity of cryptocurrency soared in Africa about the same time Zloadr launched. With that, Williams said the “demand for our token will be driven by the strong rise in visitors to our news publication.”

Currently, there are more than 800 cryptocurrencies listed on Zloadr that can be traded using cash or other cryptocurrencies – from Bitcoin to Ethereum, Putincoin to FLiK

There are added benefits for clients who patronise Zloadr.

“ZDR token holders and users will benefit when using our platform by earning 3x times longer advertising duration when paying for ad space, compared to paying in Bitcoin, Ethereum or fiat currencies,” founder Sam Enrico Williams said.

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