Ericsson predicts dominance of body language, user interface in digital era
Ericsson, through its ConsumerLab survey, which is in it seventh year, highlighted 10 hot consumer trends that will shape businesses and human thinking for 2018 and beyond.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms.
According to the report, body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever- increasing pace of technological change.
Analysing the 10 hot consumer trends in Lagos, the Country Manager, Ericsson Nigeria, Olivier Vandermoten, said that the consumer trend report would guide businesses and customers of things to expect in terms of consumer behaviour and interest in 2018 and beyond.
According to the report, one of the trends is around body language and user interface, where body language of humans will become the user interface between humans and devices.
The report noted that more than half of current users of intelligent voice assistants believe that they will use body language, expression, intonation and touch to interact with tech devices as if they were fellow humans. Some strongly feel that this will happen within a mere three years.
Another consumer trend is on augmented hearing, where 63 per cent of consumers said they would like earphones that translate languages in real time. About 52 per cent said it would help them to block out a family member’s snoring.
Eternal Newbies is another area of consumer trend where 30 per cent said new technology makes it hard to keep their skills up to date. About 46 per cent said the internet allows them to learn and forget skills faster than ever.
Social broadcasting is yet another trend, where social media is being overrun by traditional broadcasters. But half of consumers said Artificial Intelligence (AI) would be useful to check facts posted on social networks.