LG Electronics Nigeria has unveiled a nationwide campaign to identify the oldest still-functioning LG television sets across the country, in a move designed to celebrate decades of customer loyalty while introducing consumers to its latest AI-powered display technology.

The initiative, themed “The Oldest LG TV”, encourages Nigerians to showcase their long-serving LG television sets and share the personal stories behind them. The winner will receive a brand-new AI QNED television, effectively trading legacy for luxury in what the company describes as a bridge between nostalgia and next-generation innovation.
‎
For generations, LG televisions have occupied pride of place in Nigerian living rooms, serving not only as entertainment devices but also as silent witnesses to family milestones, cultural moments and shared national experiences. The campaign seeks to spotlight these emotional connections while underscoring LG’s continued leadership in intelligent home entertainment.
‎
Participants are required to upload a photo or video of their old LG television and recount how long they have owned it and the memories attached to it via the campaign portal. Beyond the competitive element, the initiative adopts a storytelling-driven approach that positions long-standing television sets as symbols of resilience, trust and technological durability.
‎
According to General Manager, Media Entertainment Solutions, LG Electronics Nigeria, Choongbae Seok, said the campaign reflects the company’s evolution from analogue durability to AI-powered intelligence.
‎
“The journey from our classic CRT televisions to today’s AI QNED technology reflects how far both our customers and our innovation have come. Those early sets were built to last, and many are still functioning today, a testament to durability and consumer trust.

This initiative allows us to honour that legacy while introducing a new era of intelligent viewing, where the screen does more than show content; it adapts, learns and enhances every moment,” he said.