Freetel, TD to increase Nigeria’s 30% smartphone penetration
Japanese phone maker, Freetel, the latest entrant into Nigeria’s bourgeoning smartphone market, in partnership with Technology Distributions (TD), Mobile is working to increase the country’s smartphone penetration.
Statistics from Africa Infotech Consulting (AIC), as at end of 2016, showed that smartphone penetration is gradually increasing in Nigeria with 30 per cent penetration, while features phones dominate with 70 per cent penetration.
For Freetel to deepen penetration in the country, it will offer the market four different models of its Andriod smartphones, which it claimed are cost friendly.
Founded in 2012 in the city of Toyko, Japan, Freetel said it has launched its smartphone in 20 countries, with additional plan to launch in Nigeria.
Freetel started its expansion programme since November 2015 from Asia, North America, Latin America, Middle East and Africa. The Freetel devices are currently available in 20 countries including two African markets – Egypt, and Ghana.
Speaking at the media launch, Vice President, International Sales, Freetel, Eugene Yoshioka, said the company would help Nigeria to deepen smartphone penetration.
He noted: “Nigeria is the market for Freetel, and we are looking forward to reaching out to Nigerian consumers with our latest smartphones. We plan to invest in the country with a full- fledged subsidiary to support sales, marketing and after sales support. We are glad that we are partnering the most powerful and trusted partner of the region TD Africa.”
As a subsidiary of ICT distribution power-house, Technology Distribution Limited (TD Africa), will add the Freetel brand to a growing list of international brands represented in line with its status as the biggest mobile devices distributor in the West African sub-region.
To the Managing Director, TD Mobile, Mrs. Gozy Ijogun, “As a key driver of the technology revolution in Africa, TD Mobile has always strived to bring the latest and best of technology products to Nigeria and the West Africa region by extension. In line with this, Freetel and TD Mobile have entered into an exclusive partnership to bring Japanese smartphones to Nigeria. We believe we can capture a major market share with the help of our extensive distribution reach and strategic partnership with operators, dealers and retailers.”
According to her, Freetel will be available in the market across 10 major cities in Nigeria to include; Lagos, Abuja, Port Harcourt, Kano, Ibadan, among others, from August this year.