Hunter Digital, a boutique creative agency dedicated to amplifying creators through storytelling and innovation, has announced a partnership with creative leader Tutu Adetunmbi to launch a new podcast series, The Formula Lab.

The project comes on the heels of the recently concluded Digital Professional Fair, a three-day convergence of young creatives, industry captains and cultural trailblazers convened by Tutu. The success of that event, according to the organisers, set the stage for a new platform that will further extend conversations around creativity, growth and innovation.

The Formula Lab is positioned to go beyond highlight reels and the common narrative of overnight success. Each episode will feature trailblazers, disruptors and creative minds who will share the realities of their journeys, the challenges they faced, the lessons they learnt and the unique formulas that shaped their paths to greatness.

Director of Hunter Digital, Oyin Ameen, said the podcast aligns with the agency’s mission of long-form storytelling that educates and uplifts. “The Formula Lab is more than a podcast; it is a movement that dares to ask what it takes to build, to create and to make impact. We couldn’t think of a better voice to drive that conversation than Tutu,” he said.

Tutu Adetunmbi, who is recognised for her curiosity and fearless voice in the creative and digital innovation space, said the podcast will serve as a space for reflection, connection and empowerment. She explained that the conversations will be layered, empathetic and bold, with a focus on resonating with creators, entrepreneurs and dreamers across Africa and beyond.

The Formula Lab is scheduled to debut in October 2025 and will be available on all major podcast platforms, including Spotify, YouTube, Apple Podcasts and Google Podcasts.