Radio Network Analyst, Damilare Olaleye, is effectively turning network data into customer loyalty.

In the telecommunications sector, network performance is typically assessed through metrics like signal strength and coverage. However, its broader impact is often reflected in customer satisfaction and retention.

At MTN Nigeria, Olaleye approaches network data with a perspective that connects technical performance to user behavior.

At a time when much of the industry’s attention is centered on the rollout of 5G, Olaleye focuses on a different issue: persistent network exceptions.

Often regarded as minor anomalies, these inconsistencies, he observes, have a measurable relationship with customer churn.

His approach involves moving beyond conventional performance indicators to a more user-centric analysis of network data.

“Network data tells a story beyond dropped calls or slow throughput. It shows where user trust is breaking down,” Olaleye explains.

He is currently leading efforts to automate the analysis of network behavior and to establish standardized metrics for customer experience management (CEM).

By linking specific network irregularities to subscriber impact, his work aims to generate insights that inform both immediate technical fixes and longer-term strategic decisions.

Preliminary results suggest a 22% reduction in customer churn, indicating a tangible link between targeted technical interventions and improved retention.

In parallel, Olaleye contributes to MTN Nigeria’s 5G non-standalone (NSA) rollout by defining performance benchmarks and conducting interoperability testing across multi-vendor radio access network (RAN) environments.

“A network must serve the present subscriber while evolving for future technology,” Olaleye notes.

His work reflects a broader industry trend toward integrating engineering efforts with customer-centric outcomes underscoring the connection between reliable network performance and sustained user loyalty.