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Samsung’s shipments hit 16m units, expands market share with foldable smartphone

By Adeyemi Adepetun
17 August 2022   |   2:49 am
South Korean technology firm, Samsung has unveiled foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4 in Nigeria with the hope of garnering more market share.

FILE PHOTO: The logo of Samsung Electronics is pictured at the company’s factory in Tijuana, Mexico, June 1, 2019. REUTERS/Jorge Duenes/File Photo

South Korean technology firm, Samsung has unveiled foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4 in Nigeria with the hope of garnering more market share.

    
At the unveiling of both devices in Lagos, Samsung explained that both smartphones feature customizable form factors, tailored experiences, and upgraded performance.
    
Now in its fourth generation, the firm said the Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.
    
Managing Director, Samsung Nigeria, Charlie Lee, said: “Samsung Galaxy foldable are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users.
    
“Through our unwavering focus and industry leadership, excitement for the foldable continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”
    
The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.
    
Samsung explained that the Galaxy Z Fold4 is their most powerful smartphone yet. It is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences.
   
It stressed that the new Taskbar provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive allowing you to get more done on the move. With the new swipe gestures, instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.

MEANWHILE, Counterpoint Research’s latest Foldable Smartphone Forecast, the global foldable smartphone market will grow 73 per cent this year from nine million units last year to 16 million units.

The strong growth defies current economic headwinds as the premium market shows resilience and steady demand. Counterpoint forecasts strong growth through next year too, with foldable expected to grow to 26 million units in 2023.

  
During H1 2022, Samsung enjoyed a dominant market share of foldable, accounting for 62 per cent of the market according to Counterpoint’s Foldable Smartphone Tracker, June 2022; Huawei and OPPO came in a distant second and third.
   
Commenting on Samsung’s performance, Senior Analyst, Jene Park, said “Samsung has led the market since the beginning, and we think its dominance will continue for some time. Huawei, Oppo, Xiaomi and Vivo are all introducing newly foldable but they are mostly limited to the Chinese market. Motorola may be the only contender in markets like the USA for now.”
   
“We expect the new Galaxy Fold 4 and Flip 4 combo to continue Samsung’s momentum in the space and sell close to 9m units this year, helping the company’s H2 2022 foldable share to jump to 80 per cent.”