Why people should pay attention to Virtual Influencers, according To VIM Co. Ltd

Virtual influencers are computer-generated, digital characters made with graphic design tools. Following the creation of their social media profiles, these characters have amassed sizable fan bases across numerous platforms.

The characters are created to be “human-like” and have their own personalities, interests, and distinctive attributes, much like fictional story characters do. This makes it possible for users and followers to relate to their “human” identity, which may influence their purchase choices.

The virtual influencer industry

Many virtual influencers have been able to expand their online presence and gain attention quickly because they are not constrained by physical or geographic boundaries, making them an ideal choice of endorsers for many companies. Virtual influencers with large followings on Instagram, such as Lu Do Magalu with 6 million, Lil Miquela with 3 million, and Guggimon with 1.5 million followers, have collaborated with many well-known brands. Many others have used virtual influencers, including Balmain, Balenciaga, and Prada, to name a few.

As of 2018, the market size is around USD 4.6 billion, but it is expected to grow with a compound annual growth rate of more than 26%. These statistics are close to major industries, like retail and software. Recent studies have also found that 58% of the respondents follow at least one virtual influencer, while 35% have bought a product or service promoted by a virtual influencer.

A platform for virtual influencers

VIM, the Create-to-Earn (C2E) platform of VIM Co. Ltd., allows fans to support virtual influencers. VIM’s potential clients include numerous virtual human production companies, and agreements with them may allow for bigger incentives for VIM members. In addition, participants will soon be able to acquire a VIZ TOKEN through several social media activities.

On top of the platform for virtual influencers, VIM also aims to establish a functioning economy in the metaverse. It is the first blockchain platform to link the virtual world with actual economic activities, allowing users to navigate and perform quests using their own VANTER – a virtual human’s acquaintance that can be “summoned” to carry out a quest.

The future of virtual influencer marketing

Virtual influencers certainly have made waves in the digital marketing industry. They have given businesses a fresh and creative way to connect with their target market, and they have successfully engaged users on social media sites. Although the idea of virtual influencers is still relatively new, many brands have already adopted it, and it is set to be more in demand in the coming years. Virtual influencers will continue to progress and develop as technology advances, giving organizations additional chances to connect with their target market and leave a lasting impact.

Projects like VIM Co. Ltd. are instrumental in the growth of the virtual influencer marketing industry as they provide more ways for these influencers to be profitable and protect themselves and their creators from exploitation.