YouTube introduces shorts in Nigeria
From July 14, users in Nigeria and other parts of the world will be able to enjoy YouTube’s new short-form as YouTube announced the entrance of the beta version of YouTube Shorts in Nigeria.
First announced in September 2020, YouTube has since expanded Shorts to 26 countries and would now be available in more than 100 countries around the world.
While short-form videos were already viewable on the platform, users in Nigeria will be able to access for the first time, Shorts’ creation tools which include a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more.
According to YouTube, users will also be able to sample audio not only from other Shorts but also from videos all across YouTube, unlocking a new playground of creativity like never before. This means that users can give their own creative spin on the content they love to watch on YouTube and help find a new audience whether it’s reacting to their favorite jokes, trying their hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt-out if they don’t want their long-form video remixed.
In addition, and time with the product’s international expansion, YouTube is also bringing a new set of features to all existing and new markets such as adding text to specific points in a video, automatically add captions to Short, record up to 60 seconds with the Shorts camera, add clips from phone gallery and add recordings made with the Shorts camera, add basic filters to colour and others.
According to YouTube’s Shorts Global Product Manager, Todd Sherman, the new feature is to make it easy and fun to create Shorts. “As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try,” he added.
“When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over 250 labels.
“Helping people find Shorts to enjoy and creators get discovered is also a key component of the product experience.”
That is why even before announcing the creation tools, we had introduced a row on the YouTube homepage especially for Shorts, launched a new watch experience that lets you easily swipe vertically from one video to the next, and have added a Shorts tab on mobile that makes it easier for users to watch Shorts with a single tap.
“As of today, the YouTube Shorts player has surpassed 6.5 billion daily views globally. He added that Shorts would be integrated into the YouTube experience users already know and love.
“YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation media companies. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.
“With Shorts being a new way to watch and create on YouTube, the company has been looking at various ways to monetize Shorts and reward creators for their content, including the recently announced YouTube Shorts Fund, a $100 million fund distributed over the course.
“We know that it will take us time to get this right, and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube” Sherman said.
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