In celebration of its 150th anniversary, Jack Daniel Distillery, one of the oldest registered distilleries in the world, Jack Daniel’s Tennessee Whiskey have announced the Jack Daniel’s Barrel Hunt, a global scavenger hunt that will unite Friends of Jack across the world. The first Barrel Hunt has taken place at the home of the distillery in Lynchburg on July 1 but would visit more than 50 countries over 90 days including Nigeria.

Jack Daniel’s will provide clues via its Facebook pages to help fans find the hidden whiskey barrels around the world, giving them the opportunity to win unique, specially designed prizes to commemorate the distillery’s 150th anniversary.

According to Mark McCallum, President of Jack Daniel’s, “This anniversary is a major milestone for us and is a perfect opportunity to invite everyone to join us in our celebration with our first-ever global Barrel Hunt.” From July through September, 150 handcrafted whiskey barrels will be hidden in various regions across the globe at historic and cultural sites, with clues on the brand’s Facebook pages to help guide fans to the secret location.
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Clues tied to the history of each region will be provided on the day of each local Barrel Hunt and barrels will be opened when the first person to arrive speaks the correct barrel password. Updates and results will be shared as barrels are found around the world and prizes are claimed in each region. More importantly, winners from Nigeria will also receive the authentic Jack Daniel’s barrel they found along with a travel ticket to experience the anniversary celebration in Lynchburg Tennessee.

Official rules and regulations, and details on locations and dates for the Jack Daniel’s Barrel Hunt will be released in the coming weeks and fans have been urged to watch out.