Since the advent of social media, the way people work and play has changed tremendously. While there are many downsides to the tool of communication, many dreams have turned to reality, many stars have been made and many continue to smile to the bank without much ado. The same story seems to ring true for upcoming music artist, born Emmanuel Andrew but known by the stage name, Mulla Rae.

According to the “Wanted” crooner, social media has played a big role in his growth as an artiste.

“I can’t talk about my success as a musician without giving credit to social media. As an independent artiste with a limited budget, social media has been a pivotal tool in promoting my music and getting it into the phones and ears of my fans. It has also helped me connect and relate better with consumers of my music,” he declares.

From the moment he released his first single, Mullah Rae became instant success and a toast of the music industry. For an upcoming act, his social media power is impressive as he currently has over 300 thousand followers who engage him through his music constantly. He recently collaborated with Teni on the single “For Your Matter” and is enjoying rave reviews from several quarters.

While many up and coming artists have found it a herculean task to get off the ground in their music journey, it appears this dude from Kogi State is doing just fine. He is an independent artist, meaning, he is not signed to any record label. He has been running his show all by himself and seems to be doing respectably well.

“I am not signed to any label. I am actually an independent artist and I established my own record label, Mulla Drew Records to push my music brand,” he said.

So, when he was asked to give an opinion why record labels and their artists tend to usually fall apart eventually, he played it close to the chest without committing himself or sounding too judgmental.

“I have not been signed to any label nor have I experienced such issues. Nevertheless, from what little I understand, most of these issues are due to poor communication between label owners and artistes, dissatisfaction with some artistes with their contracts, and some artistes not adhering to the provisions of their contracts.

“Also, I believe some of these issues would be non-existent if better laws and policies were made. That’s why we are always clamouring that the government invest heavily in the music industry. They are sitting on a goldmine and they don’t know it. If the government can regulate the industry, things would be much better for all the stakeholders in the industry,” he stated.

In all his struggles and challenges, Mulla Rae has taken everything in his strides, making the most of the bad moments and savouring the good ones.

“Personally, I don’t like to tag any experience as bad or worse due to the fact that I have the mindset that every experience I face is tailored for my growth, whether it’s good or bad. Whenever I’m faced with a supposed “bad experience” I ask myself questions like: What could I have done better? What did I do wrong? I try to find answers to these questions so that I can learn from them and grow,” he said.

The artist was born on the 23rd of December 1994. He was born in the city of Jos in Plateau State, hails from Kogi State. He was raised in a Christian home and spent his childhood living in Lokoja before moving to Lagos where he grew up.

Mulla Rae grew up in a music environment where he was influenced first, by Western music, mostly Hip-hop and R&B and then by local indigenous songs by artists like Fela, Sunny Okosun, Majek Fashek, Daddy Showkey and others. As he advanced in age his love for music grew and was thoroughly shaped by the prevailing dominance of Afrobeats which endeared artists like Tuface Idibia, D’banj, Wande Coal, P-Square, Olu Maintain, amongst others to him.