For the fourth year running, health maintenance organisation, Avon Healthcare Limited (Avon HMO), has reaffirmed its commitment to maternal and child health with its just concluded baby photo contest.

Tagged #AvonBaby2021, the firm also used the contest to encourage immunisation and engender bonding between parents and their babies.

At the event, themed, ‘Baby Twinning’, parents were encouraged to celebrate the unique bond they share with their kids, by posting pictures of themselves wearing the same outfits on their social media pages. The campaign reached over two million users while it lasted.

According to Okoyeodogwu Eucharia, mother of the first prize winner, her excitement was boundless when her three-month-old baby came out tops. 

“This is my daughter’s first competition and it’s amazing that she won. The race wasn’t easy, and I thank God for my close friends and family who motivated me to keep campaigning for her in moments I wanted to give up,” she said.

For Bisola Falaiye, mother of the second-place winner, the experience is something she would surely tell her child when she grows older.

CEO of Avon HMO, Adesimbo Ukiri, said increased participation in the contest over the years “is a pointer to the brand’s relevance in the country’s healthcare space.

He said: “From 2018 when we launched the Avon Baby campaign, it has continued to grow in leaps and bounds, with each edition turning out to be more successful than the previous one. This contest is our way of reminding Nigerians that maternal and infant health is a key focus area for us at Avon HMO and all our family plans provide cover for antenatal services, delivery and immunisations.”