SBI Media has entered into strategic partnership with Stagwell global, a global network with top-flight creative, research, and media expertise built to transform marketing.

The new global partnership between both firms will be a symbiotic relationship of SBI’s marketing services expansion at the global level beyond Africa and Stagwell’s marketing services expansion into Africa.

Group Managing Director, SBI-Stagwell, Rotimi Bankole stated that the partnership will enable SBI Media to collaborate with agencies across Stagwell’s network to scale omnichannel media, content, and production capabilities for leading global brands while Stagwell will also tap into SBI’s rapidly growing digital and traditional media environment with a hyper-localized approach.

Bankole said: “We are pleased to join Stagwell, the world’s challenger marketing network. Stagwell’s vision to transform marketing communications is not only in-sync with our DNA, but it is also at the core of what we stand for at SBI Media Group.

“Our strategic affiliation with Stagwell is now activated, we are proud to take on the next level of our business growth with such partnership across the board that will not only extend to clients with the best in class performance that they expect but also clearly fulfils our vision to share SBI’s outstanding insights into African audiences, media, and markets.

“The Stagwell partnership with SBI is a strategic one and something challenging because they are bringing what is unusual into the marketing sphere and they look for an agency of repute, record, with African genuineness, African story of starting from the scratch who grows from nothing to become big.”

Providing insight on SBI journey to the present, which he described as unique, Bankole said since 2012 that it started out, the media and marketing landscape has felt its impact. “Our story, culture and impact have transformed the way agencies exist in the larger economy.”

Also speaking on the partnership, Chairman and CEO, Stagwell, Mark Penn, said: “With the cementing of our partnership with SBI Media and others, Affiliate Programme now empowers Stagwell to scale our modern marketing expertise across six continents, driving further value for our clients.

“By 2025, two-thirds of African households are expected to have increased consumer power in the global economy. As a worldwide leader in culture-moving creativity and modern marketing services, Stagwell’s growth in the region will guide global brands to engage authentically with consumers across Africa.” The new cohort of affiliates represents best-in-class digital media and global communications services.”