Titled ‘Avon Christmas Baby’, parents were encouraged to upload pictures of their babies dressed in Santa Claus on their social media pages. This novel twist was warmly received online. The campaign reached over two million users. According to Majaro Funmilayo, mother of the first prize winner, her excitement was boundless when her three-year-old baby came out tops.
“It feels amazing that my son won this competition. The race wasn’t easy and I thank God for my close friends and family, who motivated me to keep campaigning for him. At a point, I wanted to give up,” she added.
Mother of the second-place winner, Abimbola Oluwatosin, said the experience was something she would relive child when her daughter comes of age.
“Being the first runner-up is a surreal experience and I am full of joy. The win brings a whole new dimension of passion for my child, and I believe this feat will usher Baby Tiara to greater levels of opportunities in life,” she stated.
The CEO of Avon HMO, Adesimbo Ukiri, observed that increased participation over the years was a pointer to the brand’s relevance in the country’s healthcare space.
She continued: “From 2018 when we launched the Avon Baby campaign, it has continued to grow in leaps and bounds, with every edition turning out to be more successful than the previous one.
This contest is our way of reminding Nigerians that maternal and infant health is a key focus area for us at Avon HMO and all our family plans provide cover for antenatal services, delivery and immunisations.”
