Entrepreneurial talent hunt and mentoring radio programme, ‘Life Progress Booster Show’, which is targeted at helping  talented  innovative businessmen and women in the South-East, has rewarded another 30 entrepreneurs in Ebonyi State with a total of N7.5 million at its month of October show, which held at the Hotel De Tycoon, Abakaliki.

The radio show, which is an initiative of Life Continental Lager Beer, from the stable of Nigerian Breweries Plc, is a project reinforcement of the heritage embedded in the Life Continental Lager, its essence and connection with the South-East consumers.

Speaking at the cheque presentation ceremony, Areas Sales Manager Nsukka, NB Plc, Igwe Mishack Ikenna, who represented the Regional Business Manager Enugu, NB Plc, Obiora Okolo, said that the show is aimed at empowering entrepreneurs who have bright ideas but need a platform to bring these ideas to life.
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He said, “The show is designed to reinforce the entrepreneurship spirit of the people of the South-East, stir up the creativity level and resourcefulness among them and also grow the economy of this region.”

Igwe further explained that over 100 entrepreneurs from Nnewi, Enugu, Owerri and Aba have so far been rewarded with N30 million. While 20 winners were pre-selected before the radio show, 10 were selected from among those given the opportunity to present their business ideas to judges through a live interview at the venue. He urged aspiring entrepreneurs aged 18 years and above, native or resident in the South East to submit their business proposal on www.life nigeria.com.

Previous winners of the program spoke extensively on how the money they received gave them a head start in their various businesses; they urged the new winners to maximize the opportunity. Guests were given the opportunity to win exciting gifts through a raffle draw competition.