To further deepen insurance penetration in the Nigerian market, Sanlam Nigeria has introduced a new campaign tagged #ProudMoments, to drive financial inclusion and boost insurance acceptance in Nigeria.

The campaign, with visuals shot in location in Nigeria, centered on the need to protect the things that mattered through insurance.
A statement by the Senior Marketing Services Coordinator, Sanlam Life Insurance Nigeria Limited, Bankole Banjo, said it advocated resilience and grit as critical ingredients required to achieve success.

At the unveiling in Lagos, the Managing Director/Chief Executive Officer, San lam Life Insurance Nigeria, Tunde Mimiko, said the company is committed to promoting lives that encouraged success stories, and celebrated individuals who were constantly challenging themselves to promote a healthy, vibrant and secure future.

He said, “Success means different things to different people. For some, it is getting that new car, moving into a new home, or even starting a business.

“With #ProudMoments, we are leading the conversation around putting adequate buffer, nay protection, around your success indicators.

“What we are promoting is a confident and secured future with diverse resources that covers all aspect of human living ranging from car, properties, health, education and to life itself.”

He stressed, “Our #ProudMoments campaign, therefore, is an exciting creative endeavor that succinctly demonstrates how our most valuable achievements are worth protecting because they are a source of our pride, a testament to our commitment to live a more qualitative life.”

In his remarks, the Managing Director/Chief Executive Officer, Sanlam General Insurance, Bode Opadokun, reiterated Sanlam Nigeria’s continuous efforts at celebrating individuals’ achievements and successes, connecting its drive to creating an environment that appreciates lasting impact and legacy through insurance.

He said, “Insurance is a promise; a promise to deliver stated support when pre-covered losses occur. So, for every individual who seeks success, our #ProudMoments campaign represents one of the ways by which we remind them to pitch their tent with the one insurance company that can confidently help them protect their successes come what may.”