Key stakeholders and trade partners of Bacardi-Martini Nigeria celebrated and networked as they launched the 160th-anniversary campaign of Martini.
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Held at Radisson Blu, Ikeja GRA, the event kickstarted a round of activities to celebrate Martini’s 160th year of delivering great taste globally with a six-month-long celebration.

Head of Marketing, Thomas Olumagin, emphasised the importance of launching the campaign by hosting stakeholders who make up their distribution chain.

“We wanted to bring together, all the stakeholders that have been pivotal to our success in Nigeria. Without you, there’s no us,” he said.

During the event hosted by Victory Wilson, the official logo for the 160th-anniversary campaign was unveiled. The recognisable Martini logo, which features a ball and bar that represent pleasant warmth through the body, now has the message of the 160 years wrapped around it.

One of the major announcements by Customer Brand Manager, Anie Ekwere at the trade launch was that the five-month Martini 160th campaign will conclude a grand festival in November, which will cap a series of designed plans to drive sales of Martini Rosé across channels through giftings, tastings, events and more this July through November.
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