One of Africa’s fastest-growing influencer in the travel and real estate sector, Steven Ndukwu, shared his inspiring journey of carving a niche for himself. With a dedicated following and an unwavering commitment to portraying the beauty and potential of Africa, Steven’s story is one of determination and impact.

“Being an influencer is about building a community that resonates with your passion. I started gaining followers as I travelled around Africa, creating travel videos and showcasing the incredible entrepreneurs and real estate projects on the continent.”

Steven, who has amassed 33.6 million views, 274,000 subscribers on YouTube, 150,000 followers on Instagram, and 100,000 on TikTok, shared the driving force behind his immersion in the realms of travel and real estate.

“My love for exploring new places and modern architecture fueled my entry into these industries. I began recording travel stories and touring luxurious properties, resonating with people who sought positive information about Africa.”

With a mission to challenge travel norms and uplift the real estate market, Steven aims to inspire fellow Africans to explore their own continent. “Many Africans overlook the beauty and potential of our own countries. I want to change that by showcasing the breathtaking destinations and real estate projects within Africa,” he emphasised.

Steven’s dedication to promoting tourism and real estate development is evident in his content. He pointed out, “When someone tells me they visited a place or invested in a property because of my content, I know I’m making a meaningful impact.”

Despite his success, Ndukwu has faced challenges along the way. “Financial limitations and stereotypes about Nigerians were significant hurdles in the beginning,” he shared. “But I believe that these challenges will gradually diminish as we continue to push boundaries.”

Regarding his work-life balance, Steven admitted, “Currently, it’s mostly work for me. I’m building the brand, and it requires my full dedication.” He envisions a future where his team will take on more responsibilities, allowing him to strike a healthier balance.

To stay updated on industry trends, Steven relies on videos and social media platforms like Twitter. “I watch a lot of videos and follow trends across Africa. Twitter is a valuable source for real-time information,” he said.

Looking ahead, he envisions a more connected Africa with improved travel logistics and reduced visa restrictions. “I hope to see better connectivity through trains and eased visa requirements, allowing people to explore the continent freely. In the real estate sector, he anticipates a tech-driven future, with smart home technology becoming a norm in homes across Africa,” he said.