Nigerian reggae-dancehall singer and songwriter, Patrick Okorie, popularly called Patoranking, has been unveiled as the brand ambassador of Lontor products in Nigeria.

Okorie was unveiled as an ambassador of Lontor at the Memorandum of Understanding signing between the Nigerian singer and Choice International Group (CIG), the manufacturers of Lontor products, with the goal of driving e-commerce through entertainment.

Commenting on the partnership, the Chairman of Choice International Group, Chief Diana Chen, said Patoranking was picked as its brand ambassador because of his huge fan base on social media platforms, saying the partnership would birth a new dawn for the Lontor brand.

Chen added that Patoranking was also picked because his brand value of consistency also aligned with the company as he has been a consistent front runner as an entertainer.

She pledged more support and investment for the entertainment and creative industry in Nigeria.

She also promised that her company will continue to deliver affordable and durable rechargeable products to consumers.

On his part, Okorie said his emergence as Lontor brand ambassador would involve a number of activities that would lead to a lot of positive offerings for the society, especially the youth.

He promised to work with the brand to boost the brand and meet its target especially as a brand that stands for quality, durability and greatness.

He implored the youths and upcoming artists to shun drug abuse, corruption and other social vices capable of jeopardizing their contribution to national development.

He added that Nigerian youths must be conscious and follow the path that will not derail them from contributing meaningfully to the development of the country.