Managing director, Playhouse, Tolu Onile-Ere, has described the creative economy as an essential feature to boost the country’s financial system.

In a statement to celebrate playhouse‘s 12th anniversary and the launch of ‘The StoryStoryHub,’ an initiative that celebrates the growing contributions of the digital creative industry to the nation’s economy, Onile- Ere said it was important to showcase the stories of businesses and individuals using digital to reach new audiences and grow their works.

He noted that this would inspire the next generation of industrialists in the digital creative economy.

He said: “Our work in the past 12 years with multinationals, emerging corporates, as well as small and medium scale enterprises (SMEs) validate our corporate conviction that digital marketing communications will aid our national renaissance.

“In other words, service industries such as the creative economy are low-hanging ‘game changers’ for sustainable economic growth and youth employment.

“The StoryStoryHub” features stories of businesses and individuals who are consistently building the nation’s gross domestic product (GDP) both at the micro and macro levels.”