George Beke, the brain behind Yaba Buluku Boyz, has continued to deliver pan-African distinction via the Geobek Standard platform, which has catapulted many aspiring African talents beyond their wildest dreams and has spread unseen potential like wild fire across the continent.
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Speaking in an interview with the VINYL podcast, the music executive said his journey into the world of music business started way back in church while he was still in Nigeria.

His words, “I was the floor manager for a gospel concert and I was in charge of the gospel artiste who was to perform at the event. I was making sure that everything was in order for the musician who was to come on stage and also tasked with the responsibility of ensuring the concert went well.

“After the concert, someone who was watching me from close quarters during the concert suggested to me that I join a local radio station in need of young vibrant upstarts like myself and I told the person point blank that I didn’t want a job because I want to be free. This same person still encouraged me to take up the job saying I could still do what I want to do and keep up with the job offer. So, I went for the interview and I was the only one that was selected after a test was conducted.

“The reason I was selected from about 20 people who were part of the interview session was because I have a background in Information Technology (IT) and the radio station needed personnel with digital skills. With time I became the news scheduler and compiler. I was tasked with the responsibility of selecting the kind of music played on the show and I later became the music quality control manager on the radio station.

“I later started setting quality standards with the kind of music played on air at the radio station and that kind of expanded my mind towards a broad aspect of music. This led to me having a deluge of requests from up and coming artistes who wanted their songs to be played on air and in the process of telling them what to do to get their songs to be played on radio, I got really close to most of them who wanted to develop their crafts,” he said.

“That was the foundation and we created a movement and started doing stuff here and there. So, that’s how I met them (Yaba Buluku Boyz) and that’s how we have continued to build towards a greater future through the Geobek Records platform,” the Geobek label boss added.

Commenting on his name, Geobek, he said it is a combination of his first name and his surname – George Beke. ‘Geo’ stands for George and ‘Bek’ stands for Beke.
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