In a groundbreaking initiative, Nicotawines, Ofadaboy, and the Italian Embassy in Nigeria have joined forces to promote Enotourism (wine tourism) and strengthen economic ties between the two countries.

This partnership aims to elevate Nigeria’s wine industry, while showcasing Italian fine wines, and fostering cross-cultural exchange.

From August 6 to 14, 2024, a delegation of 20 top Nigerian wine vendors had embarked on an immersive journey to Italy, exploring renowned wineries: Cantine Fina, Cantine Settecani, Andreola Prosecco Vadobbiadene, Cevico, Caviro, and Cantine Giacomo Montresor. This experiential trip aimed to, enhance cultural understanding and exchange, Showcase Italian wine production and expertise, unlock business opportunities for Nigerian wine professionals, Promote authentic Italian wines in Nigeria.

Managing Director, Ofadaboy, Oluwatobi Fletcher, said: “We seek to promote cultural exchange, food pairing engagements and showcasing Italian excellence, and create opportunities for Nigerian wine enthusiasts. This collaboration will elevate the reputation of Nigerian wine professionals and pave the way for future investments.”

CEO of Nicotawines, Isesele Nicholas, said: “Our mission is to make luxury wines accessible to Nigerians, ensuring an exceptional experience at an affordable price. This partnership will also combat counterfeit production and enhance the importation process.”