A new player in Africa’s growing social commerce landscape, SokoSQ, is set to transform social commerce for African small businesses.

Through its platform, which promises “smart stores that sell themselves,” busibess owners across the continent are offered innovative solutions.

Developed in response to the challenges identified by over 6,000 business owners and marketers, SokoSQ aims to address a core issue of driving sales and business growth for small and medium-sized enterprises. The platform will offer AI-powered features that allow businesses to automate many aspects of their operations, from marketing integration to financial tracking.
Co-Founder, SokoSQ, Adaugo Ezeala, said, “We didn’t just build a platform; we cultivated a community first.”

Within just three weeks of launching, over 100 live stores have been set up on SokoSQ, with nearly 1,000 product variations uploaded. This rapid adoption suggests African business owners are eager to take advantage of technology-driven tools to enhance their sales.

The platform’s key features include its smart stores with AI-powered features, which makes it easy for business owners to convert its customers, and automated systems for handling marketing and financial record-keeping. According to Adaugo, the platform’s real strength lies in its adaptability. “Our goal is to empower business owners in Africa with smart stores that leverage advanced technology to drive growth,” Ezeala who is also a Senior Marketing Professional said.

SokoSQ’s development was shaped by continuous feedback from its user community. Co-founder and Senior Software Engineer, Frankline Ugwu explained that the platform’s features reflect the daily real-world challenges entrepreneurs face.

“Our features are the result of countless discussions and feedback sessions with our community. SokoSQ stores are designed to adapt, learn, and sell more effectively over time,” he said.