Cultural Heritage is an expression of the ways of living developed by a community and passed on from generation to generation. It is widely acknowledged that heritage is not only manifested through tangible forms such as artefacts, buildings or landscapes, but also, intangible forms such as voices, values, traditions and oral history.

Cultural heritage and especially its intangible dimensions act as a means of preserving the links between the past and the present and also allows the transmission of its different shades and colours to future generations.

Come Friday, November 22, Nectar Beauty Hub, Lekki, will for the first time, celebrate Afro Friday at the facility. The event aimed to honour Africa’s vibrant cultures, beauty and resilience. It is also a call to celebrate the rich African heritage, its artistry and an opportunity to empower a new generation of afro enthusiasts.

According to Beatrice Eneh, Founder of Nectar Beauty Hub, “African beauty is not just about products; it’s about culture, heritage, and identity. For too long, African beauty standards have been marginalised, it’s time we celebrate our unique features, skin types, and textures. Afro Friday is more than an event – it’s a movement to reclaim our narrative.”

Eneh said, “the story of African beauty is one of resilience and creativity. From ancient Egyptian rituals to modern-day innovations, African cultural heritage has always been rooted in tradition and community.

Afro Friday pays homage to this legacy, highlighting the expertise and craftsmanship of African brands. By celebrating African beauty, we’re not only promoting diversity, but preserving our heritage.”