For weeks, Lagos buzzed with sightings of the Blue Mystery Man and his elegant companions. Their silent appearances at hotspots like Black Diamond and Radisson, with cryptic frames asking, “ARE YOU READY TO SOAR?” left the city intrigued. Now, the secret is out—they were heralds of The Martell Tower, a 10-week celebration of boldness and audacity brought to Lagos by Maison Martell.

The unveiling of The Martell Tower was unforgettable. The Blue Mystery Man wowed guests with jaw-dropping illusions, birds appearing from nowhere, cards materialising from thin air, all perfectly reflecting Martell’s bold spirit. His companions, the blue girls, added to the allure, moving with poise as they hinted at the unique experiences inside the Martell tower.

The Martell Tower, a four-storey building was designed to showcase Martell’s dedication to craftsmanship, luxury, and adventure.

Inside The Martell Tower, guests were taken on a tour across all four immersive floors:
-L’Atelier Martell – Art of Cognac & Boutique: Africa’s first Martell boutique featuring collectible bottles and luxury items.
-L’Atelier – Taste and Tour: A sensory exploration of Martell’s finest cognac paired with visuals and textures.
-L’Atelier Mixology: A cocktail workshop led by expert mixologists, blending Martell’s heritage with personal flair.
-La Suite 1715 and L’Horizon by Martell: A rooftop retreat with stunning views of Lagos’s skyline, where guests enjoyed Martell’s XO and XXO selections with chocolate pairings.

The night also unveiled the diamond-encrusted Limited Edition Martell XO Bottle in the luxury cage, created with Nigerian music icon Davido. Set to be auctioned in December, proceeds would be channeled into supporting emerging Nigerian artists.

With three weeks in and seven more to go, the Martell Tower has become one of Lagos’ most thrilling destinations. It’s an invitation to experience Maison Martell’s daring blend of history, elegance and creativity. Are you ready to soar? The Martell Tower awaits.