Toyota makes Nigeria’s top 50 brands

The profile of Toyota (Nigeria) Limited has risen with its emergence as one of the top 50 brands in Nigeria. According to the organizers of the award, the Top 50 Brands Nigeria is a yearly brand evaluation that has become a key reference point for corporate performance in the Country.

The CEO of the Top 50 Brands Nigeria, Taiwo Oluboyede, while unveiling the winners of this year’s award, said the 2024 edition highlighted the brands that has successfully navigated the challenges of the Nigerian market, particularly in the past year, with lots of uncertainties with the cost of doing business, showcasing those that had remained resilient and popular among consumers.

“This exercise rates brands on their ability to meet consumer expectations, offering an independent opinion on how these brands resonate with the market, “the organizing firm stated. Managing Director, Toyota Nigeria Limited, Kunle Ade-Ojo, described the latest recognition as a remarkable achievement, having to share the award platform with Dangote Industries Limited, MTN Nigeria and Access Bank, among other high-flying brands.

He attributed the achievement and consistent success to the company’s investments and continuous improvement along their customer service delivery value chain.

A statement from the auto firm quoted Ade-Ojo saying, “I would like to express my sincere appreciation to all stakeholders as we celebrate a significant milestone—being recognized as the leading automotive brand among the Most Popular and Top 50 brands in Nigeria, according to Brand Nigeria.

“This achievement reflects the trust and support of our valued customers, dedicated dealers and employees. It is a testament to the collective effort of all who have contributed to our success. Our commitment to delivering exceptional customer service is fundamental to our operations, evident in our state-of-the-art Toyota Workshops including the latest in Isolo and our extensive network of dealers and service centers across Nigeria.