Firm partners Oscar Anderson to combat neonatal jaundice condition

Reckitt, a global leader in health, hygiene, and nutrition, has partnered with Oscar Anderson, Member of the Most Excellent Order of the British Empire (MBE), and the Wellbeing Foundation Africa (WBFA) to launch Project Oscar ‘Light for Life’ initiative with the aim to combat Neonatal Jaundice (NNJ) condition in Nigeria.

This initiative, which focuses on neonatal jaundice screening, treatment, and kernicterus prevention, was officially launched in Lagos, coinciding with the global observance of the International Day of Persons with Disabilities. This flagship programme is designed to address the urgent challenges surrounding neonatal jaundice (NNJ) in Nigeria, a condition affecting approximately 60 per cent of term neonates and up to 100 per cent of preterm infants.

Speaking at the event, General Manager, Reckitt Sub-Saharan Africa, Akbar Ali Shah, emphasised the urgent need for such an initiative, stating that every child deserves a healthy start in life, yet for far too many families, neonatal jaundice remains a silent threat – often going unnoticed and untreated until it’s too late. Founder and President of the Wellbeing Foundation Africa, Toyin Saraki, commented the gesture.