Business leaders in Enugu State converged at Villa Toscana Sports Bar over the weekend for the unveiling of MTN’s ‘Go Make A Difference (Go M.A.D.)’ Enugu edition.

The event cleverly tapped into the spirit of love and giving, as guests and hosts renewed their commitment to making a positive impact through small acts of kindness and service.

A highlight of the night was the “Icons of Impact” session, where business leaders from different industries shared how they leveraged technology to transform their businesses and communities.

Among the guests was Amaka Nwosu, founder of Glow Haven Spa, who spoke passionately about how social media marketing and virtual consultations have expanded her customer base beyond Enugu, bringing self-care and wellness to more people than ever before.

“The beauty industry is more than just services; it’s about confidence, healing, and self-expression.

“With MTN Data, I’ve been able to connect with clients from all over, educate them on skin care, and even host live tutorials that empower people to take better care of themselves,” Nwosu said.

Joining the conversation was Chukwudi Okeke, CEO of Chow Kings, a local food business that has thrived through digital engagement. Okeke stressed the role of online delivery platforms and social media marketing, noting that access to data has been a game-changer for small businesses, allowing them to compete with larger brands and reach new markets.

“Before now, people had to walk in or call to place orders. Today, thanks to technology, customers can simply DM us, pay online, and have their meals delivered within minutes. Without data, that wouldn’t be possible,” Okeke stated.

The session reinforced the essence of the ‘Go M.A.D.’ movement—showing how everyday individuals are creating real change, not just through traditional Corporate Social Responsibility efforts but through intentional business practices, innovation, and community-driven solutions.

With flash mob performances, karaoke sessions, and engaging storytelling challenges, the Enugu activation proved to be an unforgettable blend of entertainment and purpose.

But beyond the excitement, the message remained clear—technology is a catalyst for change, and with MTN Data, the possibilities are endless.