Jiji, in partnership with the Association of Small Business Owners of Nigeria (ASBON), has launched the “Biz Queens Run the World on Jiji” campaign, to accelerate economic empowerment for female entrepreneurs.
This campaign aligns with the International Women’s Day 2025 theme, ‘Accelerate Action’ and will support women in business by providing them with digital tools to scale their ventures.
As a result of the partnership over 50 women will be empowered through digital entrepreneurship
The month-long initiative, slated for 1st to 31st March 2025, encourages female entrepreneurs across the country to grow their businesses online by simply registering on Jiji, posting at least one ad, and filling in their business details.
This automatically makes them stand a chance to get any of the 50 business-boosting tools provided by Jiji.
Speaking on the initiative, National President, ASBON, Dr. Femi Egbesola, emphasised the role of digital transformation in strengthening women-led businesses.
“This month of International Women’s Day, we celebrate the incredible role of digital transformation in empowering women entrepreneurs. Initiatives like Jiji Nigeria are pivotal in helping women-led SMEs thrive in today’s digital economy. At ASBON, we are proud to support these women in their journey to success, ensuring they have the tools and resources to lead and innovate,” Egbesola said.
Jiji’s Regional Head of PR & Marketing, Majolie Obaje, highlighted the brand’s commitment to supporting female entrepreneurs:
“At Jiji, we are firm believers that when women thrive in business, the economy thrives. This initiative isn’t just about celebrating female entrepreneurs, but giving these business queens the confidence and tools to succeed in the digital marketplace. When they list their products and services on our platform, they gain visibility, credibility, and direct access to millions of potential clients,” Obaje said.
On how to participate, she said: “Individuals have to register for free on Jiji, post at least one ad showcasing their product or service, and complete their biz details for better visibility on the Jiji platform. Awardees will be randomly selected and announced every Friday in March and April 1, 2025.”
