The Board of Directors at Weststar Associates Limited, the Authorized General Distributor of Mercedes-Benz in Nigeria, has announced the appointment of Ebere Anenih as its Managing Director.

The organisation said the appointment signifies a strategic leadership transition aimed at further strengthening Weststar’s position as the premier distributor of Mercedes-Benz vehicles in Nigeria and enhancing operational excellence across all areas of the business.

Anenih has been an invaluable part of Weststar since joining the company in 2016. Over the years, she has played a pivotal role in the organisation’s growth and success, serving in key leadership capacities, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources.

Her strategic approach to corporate governance and business operations has been instrumental in reinforcing the organisation’s reputation for excellence, compliance, and industry leadership.

In her most recent role as Acting Managing Director, she successfully navigated the organisation through a challenging economic climate, demonstrating resilience, adaptability, and a commitment to sustainable business practices. Under her leadership, Weststar has continued to uphold the highest standards of service, operational efficiency, and customer satisfaction, ensuring that Mercedes-Benz remains the leading luxury automotive brand in Nigeria.

Anenih’s professional expertise, leadership acumen, and dedication to excellence align seamlessly with Mercedes-Benz’s core philosophy of delivering ‘The Best or Nothing.’ Her ability to drive strategic initiatives, promote innovation and collaboration, and lead high-performing teams has positioned her as a respected leader within the organisation and the broader automotive industry.

Her tenure at Weststar has been marked by a deep commitment to optimizing business operations, enhancing stakeholder relationships, and fostering a culture of integrity and continuous improvement.

As she assumes the role of Managing Director, Anenih will be responsible for steering Weststar through the next phase of growth and transformation. Her focus will be on strengthening the organisation’s market position, driving operational efficiencies, and advancing strategic partnerships that align with the long-term vision of Weststar and Mercedes-Benz.

Supporting her in this role is a strong and experienced management team dedicated to upholding Weststar’s standard of excellence.

The management team includes the General Manager of Sales, Christopher Irumudomon; the General Manager of After-Sales, Ifeanyi Igbokwe; the General Manager of Abuja Branch, Hakeem Isa; the Head of Finance, Chima Otuechere; the Parts Manager, Christiana Kanabe, Head of Commercial Vehicles, Umoh Ekanem; Head of Inventory, Raheem Adegboye, Head of Marketing, Oluwatobi Abimbola; and Head of Information and Technology, Chigozie Oranugo.