Meet Maybreed: The genius behind Bella Shmurda, Shoday, and the new wave of Nigerian music

In an industry where talent and business acumen must go hand in hand, Maybreed has
mastered the balance. The Lagos-born music executive, real name Tonade Sodiq Olamide, has played a crucial role in shaping the careers of some of Nigeria’s most exciting acts, including Bella Shmurda.

Starting as a music blogger in 2015 with Maybreedblog before co-running GistMP3, Maybreed’s industry journey took off when he joined DJ Kaywise’s camp as a PA, managing digital engagement for Kaywise Set on Soundcity FM.

This period allowed him to build key relationships, eventually leading him to launch Canny Consults, a music distribution outfit that would handle Bella Shmurda’s Vision 2020, High Tension EP, and Cash App. By 2021, he co-founded Dangbana Republik, further shaping Bella’s brand into a movement.

With affiliations across the industry—including DJ Kaywise, DJ 4Kerty, Shoday, CresthoodLegal, and HND Records—Maybreed’s vision is clear: to have fun while building household name in Nigerian entertainment and taking it global.

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