As e-waste becomes one of the fastest-growing waste streams in the world, LG Electronics marked the 2025 Earth Day recently with the launch of an E-Waste Collection Drive.

LG Electronics is partnering with Hinckley Recycling on the e-Waste Collection Drive which reflects this year’s Earth Day theme: “Our Power, Our Planet.”

According to the company, the initiative is designed to encourage Nigerians to return old or unused electronics for responsible recycling, while raising awareness about the environmental and health risks of improper e-waste disposal.

“This initiative isn’t just about electronics—it’s about empowering people to be part of the climate solution,” said Corporate Marketing Manager, LG Electronics, Nigeria, Mr. Paul Mba.

He added: “Every year, tons of electronic waste—TVs, refrigerators, phones, and other gadgets—end up in landfills, harming the environment and human health. Many of these items contain materials that, if not properly handled, can pollute the air, water, and soil. That’s where this partnership comes in. Together with Hinckley Recycling, we’re giving Nigerians the opportunity to take meaningful action for the planet, starting with their own homes.”

The firm said customers enthusiastically participate in the e-waste drive by dropping off their old, unused, or damaged electronics at designated Hinckley Recycling collection centres across Lagos.

“Each item returned marked a personal commitment to sustainability, helping to divert harmful waste from landfills and ensuring that valuable materials could be safely recovered, reused, or recycled.

“We’re proud to collaborate with LG on this impactful Earth Day campaign. Our shared vision for a cleaner Nigeria is not just about what we collect—it’s about how we inspire the next generation to protect their environment,” said Managing Director, Hinckley Group, Mr. Adrian Clews.