•Minister Pledges Partnership With Lagos
Africa is set for another unforgettable celebration of music, culture, and creativity as the President Bola Ahmed Tinubu led Federal Government has officially throw its weight behind and endorsed the 2025 edition of All Africa Music Awards (AFRIMA), which will take place in Lagos from November 25-30.
The federal government’s endorsement came in response to a letter from the African Union Commission (AUC) requesting Nigeria’s collaboration for the next edition of the prestigious awards show, which has been dubbed as the African version of the Grammys.
As follow up on the President’s nod, the federal government has immediately swung into action through the Ministry of Arts, Culture, Tourism, and Creative Economy, and Ministry of Foreign Affairs by setting up an inter-ministerial Local Organising Committee (LOC) to work with the official host city, Lagos, the African Union and International Committee of AFRIMA to plan and deliver an historic ceremony under the theme, ‘Unstoppable Africa.’
Speaking during the inauguration of the federal government’s LOC at her office conference room in Abuja on Wednesday, July 9, the Minister of Arts, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, said the ministry is fully ready to work hand-in-hand with the Lagos State Government and the International Committee of AFRIMA to host what she described as the best AFRIMA yet.
According to the Minister, AFRIMA perfectly aligns with President Tinubu’s vision of leveraging the creative industry as a key driver of economic growth, national development, and social re-engineering.
“This is more than just an awards show. It is a major platform to create jobs, promote tourism, celebrate African talents, and tell our positive stories authentically through music to the world. We are excited to work with the Lagos State government, the AFRIMA team, and the African Union to deliver a world-class event,” Musawa said.
Also, speaking at the event, the Director of Entertainment and Creative Economy in the ministry, Mrs. Ugochi Akudo-Nwosu, praised President Tinubu for granting the ministry and the country at large the opportunity to host prestigious event during this administration.
She further thanked the Minister of Arts, Culture, Tourism and Creative Economy and the Minister of Foreign Affairs for providing a platform for the Entertainment and Creative Economy Department to collaborate with AFRIMA for this event.
The newly inaugurated federal government‘s LOC for AFRIMA 2025 includes representatives from key federal ministries such as Arts, Culture, Tourism and Creative Economy; Information and National Orientation; Foreign Affairs; Interior; Youth; Education; and Aviation, among others.
Expressing deep appreciation to the president and the federal government for his quick, visionary approval and backing of AFRIMA 2025, the President/Executive Producer AFRIMA, Mike Dada said the endorsement is not just an event approval.
“It’s a loud statement that the Nigerian government values the culture and creative industry (CCI) and its power to promote unity and prosperity across Africa,” he said.
Dada who is also the Managing Director, PRM Africa Marketing and Communications, thanked the Lagos State Government for accepting to be the official host city and for its valuable partnership, as well as its deliberate investment in the creative industry.
“Nigeria has always been a creative and cultural powerhouse. With this support, we are confident that this year’s AFRIMA will be an unforgettable celebration of African talent and creativity for the whole world to see.
“It is fantastic that the Federal Government has come on board, and we are happy that the Minister has mentioned that all of us are going to work together with the host city, Lagos state, to deliver the best AFRIMA in history,” Dada intoned.
Broadcast live to 84 countries and in partnership with the African Union since 2014, AFRIMA is a global music awards aimed at developing, rewarding and promoting African music and talents globally via its seven core pillars of: Awards Ceremony, Music Festivals, The AFRIMA Kreative Academy, Business Music Hub, Talent Discovery and Promotion, Policy Debate and Advisory; and Advocacy.
The main AFRIMA events week will feature star-studded and world-class activities from November 25 – 27 (Diamond Showcase), November 26 (Welcome Soiree), November 27-28 (Africa Music Business Summit), November 28 (AFRIMA Music Village-an evening of non-stop music and live performances from African artistes and nominees), November 29 (Nominees and Industry Party), and November 30 (Award ceremony).
