When you combine the electrifying presence of Poco Lee, Nigeria’s dance and hype sensation, with the strategic ingenuity of Remmy Gold, the result is a synergy that has not only set stages ablaze but also elevated the street culture into mainstream influence.

Olorunfunmi Remi Muyiwa, popularly known as Remmy Gold, is the Chief Executive Officer, Gold Plug Management, a powerhouse brand in artist management, branding, and nightlife promotions. His alliance with Poco Lee stands as a benchmark in artist-brand fusion, showing how hype and hustle can drive legacy.

Remmy Gold and Poco Lee go way back, not just as industry colleagues but as visionaries in the street culture movement. When Poco Lee began gaining attention through his viral dance videos, it was Remmy who identified his potential beyond virality.

Through Gold Plug Management, Remmy took Poco’s hype artistry and gave it form, monetization, and continuity. From coordinating elite nightlife appearances to linking him with top-tier acts like Olamide, Asake, and Peruzzi, Remmy helped turn Poco into the go-to hype plug in the music space.

One notable milestone was Poco Lee’s crossover from the dance circuit into being featured on music tracks, co-hosting international gigs, and becoming a nightlife brand himself. Behind these wins was Remmy’s silent but calculated strategy, pushing Poco through influencers, club DJs, booking agents, and top Lagos hotspots, all under the Gold Plug network.

Today, Poco Lee isn’t just a dancer; he’s a movement. And that movement was powered by the foresight, resources, and branding mastery of Remmy Gold.