NOA and its animation visuals communication strategy 

National Orientation Agency

The employment of animated visuals to communicate and passes critical  messages to Nigerians is a very strategic means by which the National Orientation Agency  (NOA) carries out its vital duties. By so doing, the agency is daily justifying her existence. There can be no doubt that in the complexity associated with rapidly moving world, employment of through various strategies  Initiatives, approaches and different communication therapies is vital to communicating with Nigerians of different socio-cultural and economic backgrounds.

Ultimatel, what should matter is that the communication translates into improved wellbeing of the citizens. The NOA has good reasons to believe that its messages are being positively communicated. 

As the agency name implies, National orientation, Nigerians are being re-orientated in a manner that make the feedback easy to evaluate and equally improving their ways of doing things at various levels and in different sectors thus signalling an Improvement in the attitude of average Nigerians. 

The agency’s adoption of the animation strategy. using animated visuals to communicate and pass critical  messages that  are attitudinal and which requires changes, is an excellent  option which adoption at this time of technological revolution is most ingenius.

The leadership of National Orientation Agency is proving to Nigerians that the time is now when all and sundry must be on the same page, looking at the same direction to forestall further degeneration of our dear country; and all hands must be on deck to reposition the country’s lost glory as quickly as possible in order to restore her enviable place among the comity of nations. 
 
It’s no longer news that over the years the country has been bedevilled by numerous calamities. Thousands of lives have been lost to various carnages that have befallen the country through the highways; from road accidents to inferno, auto-crashes, explosion from gas leakages and from scooping of fuel from fallen tankers carrying highly inflammable contents, ship capsising on waterways, as well as air disasters among other man-made tragedies dotting our highways, airspace and waterways, and making them unsafe. 

On this aspect of Nigeria numerous challeges,  NOA, has taken the bull by the horn in the adoption of animation visual to enlightening and educating  Nigerians on the danger and devastating consequences inherent in getting involved in any form of anti- social lifestyle or indulging in any life threatening venture borne out of greed and uncultured attitude.

The animation visuals drive home the message and the inherent positive or negative consequences. This makes it a straight communication which requires nothing else to  add  before assimilating and understanding the messages.

NOA animation visuals encompasses everything from  character designs and colour palettes to the lighting camera angles as well as overall aesthetic of an animation, it is a indeed marvelous initiative on the part of strategic planners in the leadership of the  agency, all aimed at simplifying presumed complexity in communication and interactions. 

The animation visuals come  in different categories with different messages revealing the risk and devastating consequences of involving in anti-social activities  like  cultism, kidnapping,  banditry,  robbery , abuse on our currency,  reckless driving,  drugs abuse and addiction,  child abuse and trafficking, examination malpractices,  fraud and corruption, abuse of public office, prostitution/hookup as well as JAPA syndrome and many more are messages that sinks and Impactful through the use and adoption of this technology called animation visual by NOA.

An interesting part of this strategy, which makes it unique in communication methodology is the entertainment nature of the visuals which on its own draw the attention of  its viewers. It captures the audience’s entertaining sense and at the same time passes the critical messages to all and sundry without unnecessary stress. 

The NOA style should be commended and emulated. Nigerians in position of authority needs visionary approaches to issues and matters of great concerns. Therefore agencies of government including ministries at all levels as well as departments should reflect on the happenings and come up with strategic approach in addressing such issues and possible solutions using simple technology to drive home  their thought and vision.  It is only through such initiatives we can collectively proffer solutions to those numerous challenges staring us in the face as a nation.

Responsibilities of nation building is a collective engagement, while the leadership at all levels must lead by example in their private and public life, it’s also imperative that the followers also be on the same page that is the only way the laudable NOA Animation Visuals adopted in educating all and sundry can be meaningful in our dealings as citizens and Impactful as critical stakeholders in the journey of Nigeria prosperity.

Despite Impactful results recorded in the use of technology to mobilise citizens towards collective responsibility of national rebirth and unity of purpose,  the DG NOA, Malam  Issa Lanre-Onilu,  continually demonstrate commitment and leadership by example.  Like a general in the army, he leads the battalion to war front signalling the Importance of the battle and why the war must be won. That has been the hallmark of Onilu’s style of leadership since assumption of office. 

All heads of goverment, parastatals, ministries,  department and agencies at all levels should emulate the “doing it differently “NOA has brought into governance through various strategies, Initiatives and Methods in mobilising Nigerians towards attitudinal change a key factor in nation building. 

If NOA is impacting postively on Nigerians, all organs of government must take advantage of the positive disposition of Nigerians to deliver on their various mandate through quality and impactful service delivery that would change the narrative as being  promoted by the yeoman’ s job done by Nigeria National
Voice.

In the same  vein,  NOA,  has equally demonstrate commitment and readiness to engage  and partner with relevant agencies and critical stakeholders in the Nigeria project be it civilian or military  as long as it’s a legitimate efforts towards attainment and promoting peaceful co-existence among Nigerians and to better their wellbeing. 

Explaining why NOA is willing to support the military in its Operation Safe Corridor agenda, Onilu counseled that: “Many OSC beneficiaries were not hardened extremists but were rather individuals abducted or coerced into insurgency in the northeast, hence the need for community based reintegration stressing that without grassroots and Institutional support ex-combatants may remain vulnerable to recidivism.”

This bold step and readiness of NOA to offer broader Enlightenment Campaign to correct the misgivings and dispel the negative narratives will further enhance the needed support both from the public and relevant institutions. 

The “Nigeria Happens To Me Mantra” the pet project of NOA is not just about telling the story of Nigeria’s positive impact, it equally encompasses dedication and commitment to genuine efforts that will bring about positive changes in the lives of average Nigerians and reduce to the barest minimum negative narratives about  our dear country.  
Benjamin wrote from Akure, Ondo State.

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