The Swish Fusion Tech and Media Summit, (Swish Fusion 25), has emphasised the importance of collaboration and innovation in fostering Africa’s rapidly evolving digital landscape.
The confrence, theme: Africa; Big Wins and New Breaks, was attended by representatives from the retail (e-commerce/BNPL), media, and tech sectors across Africa and its diaspora.
Convener and founder, Swish Fusion, Theophilus Akhimie, state the ideals that birthed it and the solutions it presents for underlined problems in the retail, media and tech sectors.
Resident Brand strategist, BrandAlive, Atlanta, United States, Pete Canalichio, encouraged participants to bridge the gap between creativity and Innovation, while offering actionable strategies for merging creative thinking with innovative execution.
Head, Partnerships and Alliances/Enterprise Transformation 5G2B, MTN Nigeria. Njideka Jack, reiterated the firm’s desire to redefine business infrastructure and ubiquitously spread 5G connectivity throughout the nation, promising a new era of digital transformation for Nigeria.
Head of Group, Mobile eXperience Group, West Africa, Samsung Electronics, Joy Tim-Ayoola, highlighted cutting-edge features such as live translate technology and other AI-powered applications within Samsung’s expansive ecosystem.
Communications Manager at Nigerian Breweries PLC, Stephanie Mordi, revealed how they deploy AI to connect with consumers on sensorial levels through innovative marketing and experiential strategies.
The conference also hosted engaging panel discussions featuring notable personalities from the media, entertainment, retail, and tech spaces. These sessions offered a rich tapestry of perspectives, fostering dynamic conversations on the industry’s most pressing topics and future trends.
The event also saw significant participation from innovative, future-forward thinking FMCGs, including Nigerian Breweries PLC and Dangote Salt Brand.
Numerous brands from diverse sectors such as retail tech, health tech, real estate smart homes, advertising, telecoms, and internet providers exhibited, with each of them showcasing how they are integrating or applying innovative technology to heighten user experience, painting a vivid picture of the future of tech-driven engagement.
