About 27,000 traders have so far benefited from the Market Monie scheme, with many of the traders attesting to the loan as a lifeline changing opportunity.

The Market Monie scheme, which started in 2022 in Ikotun, Lagos state, has now expanded across the country to ease the financial stress of small and medium-scale traders.

Speaking about the scheme, one of the first beneficiaries of the loan, who simply identified herself as Mama Iyabo, described the Market Monie as a huge support to her Adire business.

She said long before the scheme was introduced to her, her dream of expanding her business was stalled, as she had no means of accessing more capital: “My dreams of expanding my small stall was almost lost as I did not have enough capital, until I met with the Market Monie team and got my first loan within 48 hours.

“It was not a huge sum, but it was fast, easy, and just enough to restock and expand. Before long, my little once-quiet stall had become a go-to stop for Adire lovers. Now, I have become Market Monie’s mouthpiece. I have told all my friends and other traders”.

Also, Mrs. Esther Umoh in Port Harcourt said she now sells three times the tomatoes she used to sell through the support of the Market Monie loan.

For Mr. Obinna Kingsley, a shoemaker in Ilorin, the loan he got has helped him to turn his small shoe stand into a proper shop, while the family of Mr. and Mrs. Aina in Kuje said their raw food business has grown steadily since 2023 with the help of repeat loans from Market Monie.

With the informal market accounting for 60% of Nigeria’s workforce, the opportunity to get a loan is, however, limited, but Market Monie has been built to support the financial needs of all forms of traders who would have found it hard to access financial support from most banks.

Speaking on the sidelines of the Market-Monie loan scheme, Petra Akinti Onyegbule, Head of Communication and Branding of Credlanche, the mother company for the Digitvant Microfinance Bank, disbursing the loan, said the scheme has removed the bottlenecks most traders passed through in accessing financial help.

She said, “Market Monie has stepped in to change those narratives. The scheme, which started with a single stall in Lagos, has now grown into a widespread network that spans 56 locations across 12 states. As of today, more than 27,000 traders have received more than N13.7 billion in funding, completing nearly 58,000 loan cycles.

“Market Monie is more than just a loan; it is part of a full support system created for people at the grassroots. Credlanche, the parent company of Digitvant Microfinance Bank, was created to foster inclusive economic growth by investing where it matters most.

“Digitvant Microfinance Bank, a fully licensed bank, was launched to bring financial access to the grassroots.

Market Monie, Digitvant’s flagship product, is tailored for everyday market traders. It is a system built with the ultimate goal of breaking the barriers that keep traders from growing.

Speaking about the loan disbursement, she said Market Monie is different because of its simplicity, “It is fast, simple and stress-free. It does not follow the stiff bureaucracy of traditional banks, collateral demands, or weeks of waiting for approvals. With Market Monie, the loan process is simple and quick. No collateral, no complex paperwork, no long approval delays, disbursement within 48 hours.

“Market Monie loans are processed right there at the stall or under a big umbrella. We do not wait for traders to come to us. We go to them. We listen to them. Then we move fast.”

She also said the scheme was tailored with a “Human-Face’ repayment method: “Market Monie is not just fast, it is thoughtful. Every product is designed around how the traders earn and spend. Some make daily sales, others sell in bulk weekly, while some wait till the end of the month before seeing profits. That is why Market Monie lets customers choose how they repay – Daily, weekly or monthly.

“This approach removes undue pressure and encourages consistency while enabling customers to maintain financial control without losing their peace of mind.

“As Market Monie continues to expand into more markets across Nigeria, our mission remains the same: Provide financial access that fits the style of Nigerian traders, fast, flexible and fair. From one quiet stall in Ikotun to the bustling energy of markets nationwide, Market Monie will do more than fill the gap.

“It is building a bridge between capital and community, between dreams and achievement. And for the thousands it serves, that bridge is not just about finance, it is a lifeline for the real people driving the Nigerian economy.”