Subscribers have tasked management of T2 Mobile, formerly 9mobile, with improving telephony services in the country. This is even as they demand more visibility for the new brand.

Subscribers believe the name change is a call to action and demanded that the company’s new identity be backed by tangible improvements in service quality.

Recall that 9mobile rebranded over the weekend at an event in Lagos, where it changed its name to T2 Mobile with the hope of recovering lost ground and giving its remaining subscribers a new beginning.

The Guardian checks show this is the second name change coming to the brand after the pullout of Etisalat Group of the UAE in July 2017 due to a dispute over $1.2 billion loan. In 2017, it transformed from Etisalat to 9mobile, and eight years later, it is changing to T2 Mobile.

Speaking with The Guardian yesterday, the President, National Association of Telecom Subscribers of Nigeria (NATCOMs), Deolu Ogunbajo, said to recover the lost grounds, T2 must offer a kind of unique service different from what is currently obtainable in the market.

To start with, Ogunbajo said the firm should bring both voice and data tariff costs down, even below the floor price so as to attract traffic to the network with the knowledge of the regulator.

While lamenting lost grounds, the NATCOMs President said the management of T2 should look for investors, who are ready to spend, especially on infrastructure that will revive deadlines.

In his remarks, the President of the Association of Telephone Cable TV & Internet Subscribers of Nigeria (ATCIS), Sina Bilesanmi, stressed the importance of T2 collaborating with industry stakeholders for growth.

The company’s CEO, Obafemi Banigbe, acknowledged past difficulties during the relaunch, positioning T2 as a new chapter built on resilience and a focus on digital transformation.