The Lead Consultant at Dashboard Innovations, Mr. George Ugbegua, has stated that Nigeria’s creative industry is long overdue for setting the global pace in the creative marketing communications landscape.

Speaking as Dashboard bagged the Best Digital Creative Agency award at the just concluded Brand Handlers Summit and Awards organised by Marketing Space in Lagos, Ugbegua said, “We are very excited. We have been in business for approximately eight years, during which time we have collaborated with some of the top brands in Nigeria and consulted for various media and PR agencies, both within and outside the African continent.

He stressed that it’s good to know that people are recognising their work and see the need to appreciate what they do.

He reiterated that the award is a wake-up call to step onto the global stage, as it’s long overdue.

“Africa and Nigeria in particular can match head-to-head with Western creative gurus, and we are set to tell brand stories by using the African creative narratives.

“I think it is important that brands see agencies as partners and collaborators for growth.

“It’s time for Nigerian brands to begin to work with agencies as partners for growth and not for marketing purposes,” Ugbegua said.