Loveafrik highlights role of personal branding in business growth

As Nigerian professionals increasingly view personal branding as a strategic career tool, ‎Loveafrik Mgt Ltd is redefining fashion as a tool for leadership, confidence, and transformation.

Founded by Temitope Adesola Owoeye, the company positions image consulting not just as fashion advice but as a catalyst for leadership, influence, and professional growth.

The firm provides fashion, lifestyle, and image consulting services to professionals, executives, and organisations seeking to elevate their presence and personal brand.

This reflects a broader trend among executives, creatives, and diaspora professionals seeking to combine style with strategic impact.

Speaking at Hustle Africa’s bi-monthly PR Tea Conference in Ikeja, Lagos, Owoeye said personal branding is not just about appearance. “It’s about aligning your style, presence, and perception with your purpose so you can step into leadership roles and projects with confidence. Our work helps clients become the most compelling version of themselves.”

Loveafrik offers services tailored to corporate executives, creative professionals, and organisations, blending luxury and authenticity to create culturally attuned and globally relevant image experiences. By focusing on both inner transformation and outer presentation, the startup empowers clients to project authority and influence while maintaining authenticity.

“Style is a language,” Owoeye added. “When used strategically, it becomes a tool for communication, credibility, and impact in professional and personal spaces.”

The startup said its approach also emphasises cultural relevance, connecting African aesthetics with global standards of professionalism and presence. In doing so, Loveafrik addresses a growing demand among Nigerian professionals for services that help them stand out in competitive industries without compromising their identity.

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