In a world where beauty often feels fleeting, Omolola Faleye has built something enduring, a community. As the founder of The Makeup Fair Series (TMUFS), Nigeria’s largest and longest-running beauty trade fair platform, she has redefined beauty shopping into an immersive experience that celebrates creativity, culture, and community.
Founded in 2012, TMUFS has grown from a single fair into a nationwide movement, with 130+ editions across 14 cities, attracting beauty lovers and showcasing 350+ exhibitors annually. It has become the go-to marketplace where African beauty brands earn visibility, entrepreneurs scale their businesses, and shoppers access trusted products under one roof.
“When I started TMUFS in 2012, my vision was to create consistent visibility and market access for beauty brands. Today, seeing hundreds of exhibitors and thousands of shoppers come together at our fairs annually proves that the African beauty industry is not just thriving, but leading its own narrative.” — Omolola Faleye
Yet the true impact of TMUFS extends far beyond the numbers. Each fair is an experience: jaw-dropping discounts that excite shoppers, live demos that inspire budding makeup artists, competitions that fuel creativity, and the joy of seeing homegrown brands shine. Through its consistent presence, TMUFS has directly empowered hundreds of SMEs, opened up new distribution channels, and introduced thousands to African-owned beauty innovations.
Omolola’s leadership reflects consistency, vision, and community-building. Her ability to create platforms that unite brands, professionals, and enthusiasts has made her a key player in Nigeria’s beauty economy and a frontrunner in Africa’s next wave of industry growth.
“For me, The Makeup Fair Series has always been more than an event, it’s a community. Every edition is about giving beauty brands a stage to shine and giving our audience the chance to discover, connect, and grow together.” — Omolola Faleye
As TMUFS charts its next chapter, Omolola is focused on expanding into more African cities while forging strategic partnerships with global beauty platforms, ensuring that African brands take their rightful place on the world stage.
Omolola’s story continues to evolve. One thing, however, remains constant: her belief that together, the beauty community thrives.
