Every day, more young adults are coming to Facebook to find out more about the world around them and to navigate different life stages. Facebook continues to evolve, adding features that help people explore their interests, connect with communities and earn from doing what they love. For creators like Modola, it has become the perfect place to showcase her craft and grow meaningfully.

“I needed my craft seen by as many people as possible,” she recalled. “What better way to show it than making use of one of the most widely recognised social media apps? Facebook is very accessible to people of all ages.”

For Modola, the experience has been nothing short of remarkable. Facebook has offered her the opportunity to share her art with audiences across borders and age groups, creating connections that feel genuine.

Like many creators, she faced challenges early on. One of the biggest was the uncertainty that came with engagement. “I overcame it by realising the particular type of content my audience wants to see, interact with and consume,” she explained. The introduction of Reels became a game-changer. “I’m able to share 90-second videos or less, which I believe get suggested to more people, because attention span can be very limited.”

Engagement, for her, is rooted in simplicity and authenticity. She posts, her audience responds and she engages them. “The comments section has been the most effective tool,” she said. That interaction has helped her build a community that feels close-knit and supportive—one of the reasons Facebook continues to stand out. “It’s like one’s immediate online community. There is less facade and that provides some level of succour.”

Tools like Facebook Insights have also been instrumental in helping her refine her creative process. “The fact that I’m able to keep track of the kind of audience I have mentally enhances my content creation process.” With Facebook Insights, Modola can understand her audience and the content they love.

Still, staying consistent isn’t always easy. “Sincerely, it’s not an easy task. I rarely jump on trends, so when a new one comes out and I’m expected to create my own version, I get really tense. My audience has been very vocal about their preference, though, and that helps keep me on track.”

Her Facebook journey has also been filled with moments of pure joy. One memory she treasures is unexpectedly stumbling upon a fan photo. “One time, I randomly came across a picture I had snapped with a fan, donkey months prior, in the comments section. He had tagged the picture and dropped a really nice comment. I cast my mind back to when we met and the experience was fresh in my memory—it was wholesome.”

Looking back, she admits the road hasn’t been smooth. “During my first year of using Facebook, I almost admitted defeat. It took a long time for me to get monetised and then my account was demonetised just a month later. It took another year before I was able to monetise again. Since then, I’ve been trying my best to be consistent with posting, adhering to community standards and just hoping for a better tomorrow. If I can do it, so can you.”

For Modola, Facebook is more than a stage; it’s a community. It’s where creators like her can discover new passions, connect meaningfully with audiences and grow into their full potential.